MSP M&A Advisory · Australia

I represent Australian MSP owners who want to sell.
And I bring my own capital to the table.

I know what buyers pay because I've been one.

Start a Conversation
11
MSP transactions last 18 months
$40.2M
Largest single transaction
$350K–$40.2M
Transaction range
$1M–$20M
Target market (Annual Recurring Revenue)

How It Works

Two paths. One conversation.

01

I represent you. I also bring my own capital.

I represent you as your licensed agent, start to finish. I also bring my own capital to the table — if my offer is the best one, the assessment fee credits against the price. If another buyer wins, I take a success fee. Either way, I work for you.

02

I run a sell-side process to get you above that

If your business warrants more than I'd pay directly — and many do — I act as your sell-side advisor. I run a controlled process with the right buyers, using the same institutional underwriting framework applied by professional acquirers — not a broker's opinion, but a buyer's model.

1
Assessment · ~30 days

Operational maturity scored across every value driver. You know exactly where you stand and what moves the multiple before we go anywhere.

2
Decision Point · Your call

Implement changes to improve the outcome first — or go to market straight away. Your timeline, your choice, informed by the data.

3
Active Sell-Side Engagement · Avg. 6–12 months to completion

Buyer identification, information memorandum, controlled process, offer management, due diligence, and settlement. Run by me, start to finish.

Get the right buyer
Michael Sonnabend

About

Built in this space.
Not just advising in it.

Most people who'll offer to sell your MSP have never owned one. They've never managed a helpdesk, negotiated a vendor stack, or held a client relationship together through a staff crisis. I have — for 20 years, across multiple businesses, in this market. My current holdings turned over $20M last financial year. I'm not advising from the outside. I'm still in it.

In the last 18 months: 11 MSP transactions across Australia, ranging from $350K to $40.2M in sale value.

Most MSP owners I speak with are pricing their exit against peer stories or broker estimates. I price it against the underwriting model I'd use if I were the buyer — because I often am.

That gap — between what a business is worth to someone who understands it and what it sells for to someone who doesn't — is the only thing worth working on.

Structure
Family Office — principal capital, no fund mandate
Market
Australia · $1M–$20M Annual Recurring Revenue
Sector
MSP and IT Services exclusively
Location
Gold Coast · Brisbane · Sydney

Who This Is For

The MSP owners who get the
most from this conversation.

01

Exploring Quietly

You haven't told anyone. Maybe not even your business partner. You just want to know — quietly, without consequence — what this thing you've built is actually worth to a buyer.

02

Preparing Before Selling

You've decided. Not publicly — but privately, you've decided. Now you want to make sure that when the time comes, you've done everything that actually moves the number. Not everything your accountant suggests. Everything a buyer pays for.

03

Ready to Move

You're done. The decision is made. What you need now isn't motivation or validation — it's someone who can tell you exactly what the business is worth, what process makes sense, and what happens next. Without the theatre.

If any of those descriptions feel familiar — a conversation costs nothing.

Contact

A quiet conversation
costs nothing.

Every conversation is confidential. No pressure to proceed. If the numbers make sense for both sides — we'll find a structure that works.

Australian MSPs. $1M–$20M AR. Quiet conversations only.